Gaming publishers have long ago encouraged fans messing with their IP.
Nice article in the LA Times today about YouTube’s new technology that tracks all “protected” content posted on the service and allowing the owners to either kill it (dumb) or “claim it” (smart) allowing them to share in ad revenue and important viewership stats and demographics. It’s not surprise that the gaming publishers are all over this like stink on a skunk, since they have LONG known that web videos & Machinema are probably the most important promotional tool they have. Only an idiot (and there are still plenty o’ those in Hollywood) would not see this advance as a full fledged green light for encouraging fans to rip and repost clips on youtube to their hearts delight. I’l be watching to see how the Industry Trades respond… and the movie folks in particular.
