“Music 2.0” from futurist Gerd Leonhard (PDF download)

I’ve just finished reading Gerd Leonhard’s dead-on collection of essays MUSIC 2.0 which has some valuable insights for anyone in digital media… not just music.  If you have been paying attention at all over the last decade, you know than the moving picture’s fate closely follows that of music… now that we have a generation that has come of age in the “click to download” culture.   The book is available for download with a donation, or via Amazon.com.

music 2.0

music 2.0



Let’s not spend any more time mourning the death of the late 20th centuries media revenue models… it was rank with abuse and promoted mediocrity and a brain-dead mass market. And remember that the arts, the written word, theater and music especially have been with us for a very long time.  Things are going to be new, invigorating, and worth paying attention to. Those of who care, should celebrate our good fortune at being present at the birth of something truly NEW.

The quick and flexible will flourish…  music and cinema and the rest of the arts are not going away… in fact they are becoming more important than ever. Bad news for the Industry leeches (you know who you are), but good news for all of us that value the quality of the work over the boxoffice receipts.


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